Spanish Island Benefits From The Direct Approach

As the number of tourists have dropped over the last three years, the holiday business on the Spanish island of Menorca decided that enough was enough and it was time to get people back, recession or no recession - but rather than do what they had done in the past decided upon a more drastic measure - direct marketing.

Menorca-Holidays in a Vila, the Inside Story

Menorca holidays are very popular with those seeking some quiet charm and a relaxing culture. This island has always worked hard to try and attract slightly more discerning holidaymakers, and to avoid becoming a concrete jungle.

Choosing Menorca
Since the 1960s, Menorca has had a relatively high proportion of apartment and villa holidays (as a percentage of holiday accommodation) aimed at those that enjoy self-catering and experiencing the local life. In the major resorts such as Calan Forcat, there are larger hotels and a more vibrant nightlife, but many of the resorts on the island specialise in family and discreet relaxation rather than a "dance your feet off" type of holiday.